How to Create Viral Short-Form Content for Your Listings (With a Simple Concept That’s Crushing It)

One of the best ways to maximize the value of every listing is by creating viral short-form content that builds buzz while the property is on the market.

Today, I’m going to share a simple but powerful content idea we recently tested, and the results have been amazing. This concept is super easy to replicate, and you can apply it to your next listing right away.

We’re skipping over the usual branded videos and fancy horizontal tours. Instead, we’re focusing on a quick, engaging short-form video that highlights the property in a fun, creative way.

The Inspiration Behind This Concept

While scrolling through Instagram (with intent, of course), we stumbled upon a clever video idea: a woman talks about being followed by her boss and then shares a series of photos showing how hard she works. It was fun, relatable, and highly shareable.

We thought—why not apply this same concept to a real estate listing?

The idea was simple: create a short video showing off the home using a series of creative snapshots, framed within a fun narrative.

How to Create This Viral Listing Video

This content requires minimal effort and equipment—just your phone and some creativity.

What You’ll Need:

• One video clip (4-5 seconds)

• At least four vertical photos highlighting different features of the house

Step 1: Film the Opening Clip

• Use your front camera for this part.

• Position the camera so you're looking away, then glance down as if you’ve just received a notification.

• Swipe your hand across the screen to mimic scrolling through your phone.

This creates the illusion that you’re flipping through photos on your phone screen.

Step 2: Capture the Photos

• Switch to your back camera and set it to the 0.5x wide-angle mode.

• Stand in front of key features you want to showcase (e.g., the front of the house, the backyard, the master bedroom, etc.).

• Hold the phone at arm’s length, facing you, and use the volume down button to snap the picture.

In our example, we highlighted:

• The front of the house

• The spacious backyard

• A playful shot in the primary bedroom (“where the magic happens”)

• The vaulted ceilings in the living room

Step 3: Add Captions and Personality

Get creative with the captions! Highlight unique features or make playful jokes to keep the video engaging. This adds personality and helps the property stand out.

The Results? Stunning.

We published this video on Tuesday afternoon, and after just 21 hours, here’s how it performed:

• 7,600 views

• 15 hours and 19 minutes of total watch time

• 45 comments

• 274 likes

• 25 shares

• 22 saves

By the time you read this, I’m hopeful it’s already crossed the 10,000 views mark.

Why This Works

This concept blends creativity with simplicity. It feels organic and authentic, which resonates on social platforms. Plus, it showcases the home in a unique way that stands out from standard listing videos.

Ready to Try It?

I’d love to see you use this concept for your next listing! If you create one, tag me on Instagram so I can check it out.

If you found this helpful, share this blog with another agent who could use some fresh marketing ideas.

Looking for more social media strategies to help you sell more listings? Join our Sold on Social Media Skool community for more creative tips and tools to level up your real estate content.

And if you have any questions about how we shot this or want more details, drop a message in the community—I’m always happy to help!