If you’re a real estate agent struggling to come up with content ideas, this is the hack you need in your life. It’s simple. It’s free. And it works.

It’s called Google Alerts—and it’s a game-changer.

Google Alerts is a tool that scans the internet 24/7 and sends you an email whenever it finds a new web page, blog post, news article, or even scientific research related to the keywords you choose.

How to Use Google Alerts to Never Run Out of Content Ideas

1. Go to Google Alerts—and if you need a step-by-step guide, grab our free checklist to walk you through the setup.

"Download “Steps to Set Up Google Alerts”

2. Set up alerts for topics you want to stay ahead on. Think:

• Your local market (e.g., California real estate, Los Angeles real estate, Orange County real estate, Southern California real estate).

• Industry trends (e.g., NAR commission lawsuits, mortgage rates, real estate marketing).

• Your own name—because if someone is talking about you online, you need to know.

Once your alerts are live, you’ll get a steady stream of fresh content ideas delivered straight to your inbox every single week. No more staring at a blank screen, wondering what to post. Google does the heavy lifting for you.

Example: How I Use It

I want to be emailed any time an article or website publishes something about

• California real estate

• Los Angeles real estate

• Orange County real estate

• Southern California real estate 

I also want to be notified any time my name is published in an article or blog so that I’m up to speed on what’s happening with myself on the internet.

So, what keywords are you setting up alerts for? Shoot me a DM on Instagram—I’d love to hear about it. And if you want more tips just like this, make sure to check out our Sold on Social Media Skool community. 

Download “Steps to Set Up Google Alerts”