The Ultimate Listing Media Checklist
If you’re a listing agent—or a Realtor looking to step up your listing game—this Ultimate Listing Media Checklist is about to become one of the best tools in your business.
When we were handling fewer properties, it was easy to get creative with each listing. But as our business grew, I found myself juggling multiple listings and struggling to come up with fresh ideas. Worse, I occasionally overlooked critical steps in the marketing process.
That’s when I decided to create this Ultimate Listing Media Checklist—resource designed to ensure nothing slips through the cracks. From cutting-edge video ideas to the essentials, like making sure every listing hits the MLS, this checklist is your roadmap to marketing success.
Why This Checklist Matters
This checklist ensures no detail is missed and gives you a repeatable system to deliver consistent, high-quality marketing for every listing. In the video below, I walk you through the essentials and provide some extra context where needed.
Or, if you’re ready to dive in, you can download the list and explore the examples directly.
Download the Ultimate Listing Media Checklist
What’s in the Ultimate Listing Media Checklist?
The checklist includes everything you need to ensure your listing is marketed properly. Better yet, you’ll find real examples from my team linked up for the following:
House Photos & Social Media Carousel Posts
3D Matterport Tours
360° Video Tours
YouTube Play-Button Mailer
Flyers
FPV (First-Person View) Horizontal Branded Videos
Short-Form Videos
Launch Party Announcements
Beyond the creative content, some essential reminders are included to ensure your listing’s success:
Update Your Website
Email Your Database
Optimize Google My Business
Order Your Sign
Input the Property into the MLS
The “New School CMA”
One tool I’m especially proud of is what I call the “New School CMA” or listing magazine. These magazines are highly effective for door knocking and promoting open houses. They offer a polished, professional way to showcase the property and grab the attention of potential buyers and neighbors.
Check out the example here!
Don’t Forget Your Clients
As agents, we’re in the service industry. Never lose sight of the fact that your client is the priority. That’s why I include reminders to:
Send Proofs to Sellers
Collaborate with Your Digital Marketer
Why This Checklist Works
This checklist has been a game-changer for my business. It saves me time and ensures I never miss a step. Anytime I feel like I’m drowning in tasks, I refer to this list, and it gets me back on track.
Download the Ultimate Listing Media Checklist
If you found this checklist helpful, share this BAM article with a real estate agent who could use a little extra support. And if you want examples of everything on this list or have questions, join our Skool community, where you can get some one-on-one attention.
