As a listing agent, I'm always striving to improve the service I provide. At the same time, I'm focused on enhancing how I showcase the extensive work behind every home we sell. This led me to create what I call our Marketing Matters Book – a tool designed to demonstrate the comprehensive marketing efforts we put into selling each property.

Watch below to see how it works...

Showcasing Reach with Analytics

Our Marketing Matters Book highlights key analytics, showing prospective clients exactly who we reach through our marketing. We include screenshots from Instagram, Facebook, and YouTube, giving clients a clear view of our audience and reach.

Comprehensive Marketing Efforts

We detail every marketing effort we employ, including:

• Stunning Property Websites with QR codes for instant access to single-property pages.

• Professional Photography Only – no iPhone shots here!

• 3D Virtual Tours accessible via QR codes, offering an immersive experience.

• Facebook Ads with sample screenshots to demonstrate our digital ad strategies.

Beyond Digital: Print Marketing

Our commitment extends beyond digital marketing. We invest in print materials, such as:

• Eye-catching for sale signs and open house signs.

• Postcards mailed directly to potential buyers in the area.

Video Marketing Excellence

Video content is a cornerstone of our marketing strategy. Our book includes QR codes linking to our YouTube channel, showcasing a variety of listing videos that highlight our approach to video marketing.

Client Reviews and Proof of Performance

We believe that client reviews are essential. Our Marketing Matters Book features testimonials from satisfied clients and proof of our performance, including:

• Asking prices vs. sold prices.

• QR codes linking to the specific property videos created during the sales process.

Make It Your Own

Your Marketing Matters Book doesn't have to mirror mine, but it can be an invaluable tool in your business. Feel free to download and adapt it to your needs.

If you have questions about creating your own Marketing Matters Book, drop them in the Sold On Social Media Skool community page for discussion. And if you do implement it, I'd love to see your version!

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